What sales coaching costs
What does a sales coach cost?
Group, one-on-one and mastermind prices, with the published numbers for real estate's big programs.
A live person answers. Not a robot, not a phone tree. Updated September 2026.
Group coaching costs $97 to $600 a month. One-on-one costs $500 to $1,500 a month. Masterminds cost $2,300 to $3,500 or more a month.
Published prices
Real estate's big programs.
| Program | Format | Published price |
|---|---|---|
| Tom Ferry PIVOT | Weekly group | $149/month |
| Tom Ferry Core | 24 one-on-one sessions a year | $749/month |
| Tom Ferry Elite | 48 one-on-one sessions a year | $1,299/month |
| Buffini Referral Maker CORE | Software and training | $99/month |
| Buffini One2One | 2 coaching calls a month | $549/month |
| Buffini Leadership | Leadership coaching | $1,499/month |
| KW MAPS Mastery | 42 calls a year | $1,000/month |
| Workman JLS Elevate | Group, no contract | $299/month |
What am I paying for?
- Calls. Count the coaching calls per year. $749 a month for 24 calls is $374 a call.
- Accountability. A weekly number someone checks.
- Tools. Scripts, trackers, a scorecard.
- Events. Retreats and summits often cost extra.
Questions
Quick answers.
How much does a sales coach cost?
Group coaching runs $97 to $600 a month, one-on-one $500 to $1,500 a month, and founder masterminds $2,300 to $3,500 or more a month (Jamil Academy price survey, July 31, 2026).
Why do some coaches hide their prices?
To sell on a call. Tom Ferry and Buffini publish prices; Mike Ferry and Workman one-on-one do not.
Book a coaching call
Ask us about coaching cost.
303-955-4220A live person answers. Not a robot, not a phone tree.
- 20 minutes. Your numbers, your calendar, one plan.
- A real coach. A working team leader who still sells, not a call center.
- No contract on the call. You leave with the plan whether you hire us or not.
Elevate Sales Coaching is run by Brian Lee Burke, team leader of the Kenna Real Estate Group at Keller Williams DTC (KWDTC).