Is real estate coaching worth it?
Is real estate coaching worth it?
Yes, when one extra closing a year pays for it and you make the calls. Here are the published prices.
A live person answers. Not a robot, not a phone tree. Updated September 2026.
Coaching is worth it when one extra closing a year covers the cost and you do the weekly work. Published one-on-one programs cost $549 to $1,299 a month; group programs cost $99 to $299.
$99 to $299.
A month, for group calls and training.
$549 to $1,299.
A month, for 2 to 4 calls with a coach.
$1,499.
A month, for team leaders (Buffini).
One closing.
At a $10,000 commission, one deal covers $749 a month.
Published prices
What the big programs cost.
| Program | Format | Published price |
|---|---|---|
| Tom Ferry PIVOT | Weekly group | $149/month |
| Tom Ferry Core | 24 one-on-one sessions a year | $749/month |
| Tom Ferry Elite | 48 one-on-one sessions a year | $1,299/month |
| Buffini Referral Maker CORE | Software and training | $99/month |
| Buffini One2One | 2 coaching calls a month | $549/month |
| Buffini Leadership | Leadership coaching | $1,499/month |
| KW MAPS Mastery | 42 calls a year | $1,000/month |
| Workman JLS Elevate | Group, no contract | $299/month |
What should I ask before I sign?
- What will you track? A coach without weekly numbers is a pep talk.
- Who is my coach? A person who sold in the last year knows today's market.
- What is the full yearly cost? Monthly fee, add-ons, events and the contract length.
- How do I cancel? Get it in writing before you pay.
When is coaching not worth it?
- You will not make the calls. Coaching sets the plan. The calls are yours.
- You have no leads and no sphere. Fix the lead source first.
- The coach sells motivation, not numbers. Ask for the scorecard on the first call.
- The contract outlasts your budget. Pick a month-to-month plan first.
Go deeper
Where to go next.
Questions
Quick answers.
How much does a real estate coach cost?
Published prices run from $99 a month for group programs to $1,499 a month for one-on-one leadership coaching. Tom Ferry Core is $749 a month and KW MAPS Mastery is $1,000 a month.
Is Tom Ferry coaching worth it?
It is worth it when you will make the calls it asks for. Core costs $749 a month, $8,988 a year. At a $10,000 commission, one extra closing a year covers it.
What should I ask a coach before I sign?
Four questions: What numbers will you track every week? Who is my coach, and do they still sell? What does it cost per year, with every add-on? How do I cancel?
Book a coaching call
Ask us whether coaching fits you.
303-955-4220A live person answers. Not a robot, not a phone tree.
- 20 minutes. Your numbers, your calendar, one plan.
- A real coach. A working team leader who still sells, not a call center.
- No contract on the call. You leave with the plan whether you hire us or not.
Elevate Sales Coaching is run by Brian Lee Burke, team leader of the Kenna Real Estate Group at Keller Williams DTC (KWDTC).