Elevate Sales Coaching
Talk to more people. Close more deals.
Sales coaching built on a working real estate sales floor: the daily scorecard, the call plan and the words that book appointments.
Call or text 303-955-4220. A live person answers. Not a robot, not a phone tree.
50 conversations a week.
2 minutes or more each. 4 hours of prospecting a day, minimum.
Points and medals.
Activity earns up to 80. Dials earn 0. Appointments +15, agreements +30, closings +100. Gold at 90.
15 calls in 60 days.
No new lead dies unreached.
Still selling.
A team leader who runs this system every day.
The proof
Coaches with a record.
The method
Talk. Track. Elevate.
You do not need more leads. You need to talk to more people.
See the 12 modulesYour day, scored
Bronze, silver, gold.
Activity earns up to 80 points. Dials earn nothing. Appointments, agreements and closings earn the rest. Gold takes an outcome.
| What you do | Full points at | Points |
|---|---|---|
| People contacted (live call 30 sec+) | 10 | 25 pts |
| Conversations (2 min+) | 4 | 30 pts |
| Inbound calls answered | 100% | 15 pts |
| New leads dialed inside 1 hour | 100% | 10 pts |
| Appointment set (buyer or listing consultation, pre-approval call) | each | +15 pts |
| Agency agreement signed (buyer agreement or listing agreement) | each | +30 pts |
| Closing | each | +100 pts |
Choose your sale
Start with what you sell.
Buyers · sellers · web leads
Real estate agents.
Have 50 conversations a week, call new leads in 5 minutes, and turn conversations into signed agreements.
See real estate coachingThe program
Twelve modules. One number each.
50 conversations
You stop chasing leads and start talking to people.
- This week
- Prospect 4 hours every day. Two 2-hour blocks or half-hour chunks, your call. Count conversations of 2 minutes or more, every day.
- The number
- Conversations this week. Goal: 50, 10 a day.
The five-minute rule
Every new lead hears from you before a competitor does.
- This week
- Saved search, matching homes emailed, then a call, inside 5 minutes of every new lead.
- The number
- Share of new leads dialed inside 5 minutes.
Answer the phone
You stop losing the callbacks that were ready to buy.
- This week
- Call forwarding on. Save your CRM number as MONEY CALL. Return every missed call inside the hour.
- The number
- Inbound calls answered. Goal: 80%+.
Point the dials
Same effort, far more conversations.
- This week
- Rebuild call lists: HOT, WARM, Nurture and never-reached leads before any archive dialing.
- The number
- Conversations per 100 dials.
60 Days of Gain
No new lead dies unreached.
- This week
- Run 15 calls in 60 days on every unreached lead. One task per call. Never batch-complete.
- The number
- Call tasks done on the day they are due.
LPMAMA
You know a buyer from a browser in one call.
- This week
- Practice the six questions out loud. Log every answer. No showing without three of six.
- The number
- Leads with 3+ answers logged.
How it works
From the first call to the scorecard life.
- 01Book 20 minutesYour numbers, your calendar, your goal for next year.
- 02Get the planThe weekly standard and the module to start with.
- 03Score every dayBronze, silver, gold. You see the leak by Wednesday.
- 04Review every weekOne-on-one with a coach who reads the numbers first.
Free tools
Take the tools. Use them Monday.
Find a coach
Coaches by industry.
Real estate first. Mortgage, insurance, advisors and home services next. Coaches with a record apply to be listed.
Brian Lee Burke
Licensed since 2002. Team leader, Kenna Real Estate Group at Keller Williams DTC. Author of two books.
Meet Brian
Mike Oswald
Loan officer since 2001. VP of Mortgage Lending at Rate. Coaches scripts, objections and the money conversation.
Meet MikeFelicia Carter
Director of Agent Success, Kenna Real Estate Group. Coaches agents, ISAs and brokers to convert leads.
Meet FeliciaAlie Jules
Senior-level strategist. Founder of AgentCOS. Certified professional coach.
Meet Alie
Damon L. Chavez
REALTOR® since 2000. Top 1% in Colorado, 1.5% in the country as a listing agent.
Meet DamonQuestions agents ask
Quick answers.
What does a real estate sales coach do?
A coach sets your weekly numbers, checks them every week, and fixes the step where deals leak: the call, the follow-up, the appointment or the listing presentation. Elevate coaches from a daily scorecard, so every session starts with your real numbers.
How many people should a real estate agent talk to each week?
50 conversations of 2 minutes or more a week. That is 10 a day. Prospect 4 hours a day, minimum, until you hit it. Your people-contacted goal comes from your own ratio: 50 ÷ the share of people you reach who talk 2 minutes or more. At 50%, that is 100 people a week.
How fast should I call a new lead?
Inside 5 minutes. Set up a saved search, email the matching homes, then call. Unreached leads go on a 15-call, 60-day plan.
Who is the coach?
Brian Lee Burke: licensed broker since 2002, team leader of the Kenna Real Estate Group at Keller Williams DTC, author of Mastering Real Estate and The Real Estate Playbook.
Do you coach salespeople outside real estate?
Yes. The method is the same in every sale: talk to more of the right people, follow up on a plan, and score the day. See coaching by industry.
Can I become an Elevate coach?
Yes. Coaches with a record in their industry apply to be listed. See become an Elevate coach.
Book a coaching call
Book a call about coaching.
303-955-4220A live person answers. Not a robot, not a phone tree.
- 20 minutes. Your numbers, your calendar, one plan.
- A real coach. A working team leader who still sells, not a call center.
- No contract on the call. You leave with the plan whether you hire us or not.
Elevate Sales Coaching is run by Brian Lee Burke, team leader of the Kenna Real Estate Group at Keller Williams DTC (KWDTC).