Win the listing
Be the most prepared person in the room.
The Smart Pricing Report method: the comps, three price strategies and the seller's net, before you ask for the listing.
A live person answers. Not a robot, not a phone tree. Updated September 2026.
Concept photography: AI-generated illustrative imagery.
Bring evidence, not charm: closed sales, the competition, the prices the market rejected, three strategies (aggressive, market, premium) and the seller's net at each.
What goes in the report?
- The home. A one-page profile of the subject property.
- Closed sales. What buyers paid.
- The competition. What is for sale today.
- Prices the market rejected. Expired and withdrawn homes.
- Three strategies. Aggressive, market and premium, with the trade-off of each.
- The seller's net. What they keep at each price.
- The launch plan. Before launch, launch week, showings, a weekly report, a price review at day 10 and day 21.
Go deeper
Where to go next.
Questions
About listing presentations.
What should a listing presentation include?
The closed, active and expired homes around the subject, three price strategies, the seller's net at each price, a prep list and a week-by-week marketing plan.
Why show expired listings?
Expired and withdrawn homes are the prices the market already rejected. Sellers believe them.
Book a coaching call
Book a call about listing presentations.
303-955-4220A live person answers. Not a robot, not a phone tree.
- 20 minutes. Your numbers, your calendar, one plan.
- A real coach. A working team leader who still sells, not a call center.
- No contract on the call. You leave with the plan whether you hire us or not.
Elevate Sales Coaching is run by Brian Lee Burke, team leader of the Kenna Real Estate Group at Keller Williams DTC (KWDTC).